Bulk SMS Glossary: 30 Terms Explained
A plain-English glossary of 30 bulk SMS terms: sender ID, DLR, SMPP, GSM-7, short codes, OTP, DND, MNO, USSD and more.
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Links in SMS: Best Practices for Trust and Clicks
How to include links in SMS without looking like spam: branded short domains, placement, tracking, landing pages and security tips for Kenyan businesses.
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GSM-7 vs Unicode SMS: Character Limits Explained
Why some SMS hold 160 characters and others only 70: the GSM-7 and Unicode character sets, extended characters, multipart messages and how to avoid paying double.
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How to Reduce SMS Opt-Outs: 8 Practical Tips
Why customers unsubscribe from SMS and eight ways to keep them: frequency, relevance, timing, segmentation, value and a clear sender ID.
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How to Build an SMS Opt-In List in Kenya
Seven practical ways to grow an SMS marketing list with consent in Kenya: checkout, keywords, QR codes, WiFi, events and referrals, plus how to record consent.
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USSD Menu Design: 10 Best Practices
How to design USSD menus customers can finish: screen limits, session timeouts, navigation, PINs, language and testing on real phones.
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IVR for Customer Support in Kenya: A Practical Guide
How IVR (interactive voice response) helps Kenyan businesses handle calls 24/7: menu design, Swahili support, call routing, costs and common mistakes.
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25 SMS Marketing Templates for Kenyan Businesses
Ready-to-use SMS templates for promotions, reminders, reactivation, events and feedback, written for Kenyan customers and under 160 characters.
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USSD vs Mobile App: Which Should Your Kenyan Business Build?
Comparing USSD and mobile apps for Kenyan customers: reach, cost, user experience, security and when to build both.
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Automating Payment Confirmation SMS for M-Pesa Collections
How to send your own branded SMS confirmations when customers pay via M-Pesa paybill or till, using payment callbacks and an SMS API.
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