Farmers in Kenya make daily decisions about planting, spraying and selling — often with no smartphone and patchy data. Connect Media’s mFarming tools deliver advisories, market prices and reminders over SMS, collect field data through USSD, and reach farmers who prefer to listen through voice calls.
What you can run
- Agronomy advisories — planting windows, pest alerts and input reminders sent by bulk SMS to farmer groups by county or crop
- Market price updates — regular price broadcasts so farmers know what buyers are paying before they travel
- Field data collection — extension officers and farmers submit yields, acreage or survey answers through a USSD menu on any phone
- Voice advisories — recorded messages in local languages delivered through IVR for farmers who prefer audio
- Payment and delivery confirmations — SMS receipts when produce is collected or paid for, including M-Pesa alerts
Who uses mFarming messaging
Cooperatives, agri-input suppliers, off-takers, NGOs and county extension programmes all need to reach large, dispersed groups of farmers cheaply and reliably. SMS and USSD work on basic feature phones, so no farmer is left out because of their handset.
Two-way by design
Farming programmes work better when farmers can answer back. With two-way SMS, farmers can reply with questions, confirm attendance at field days, or report problems — and those replies reach your team in one inbox or directly in your own system.
How to set it up
Upload your farmer contact list to the dashboard, group it by region or value chain, and schedule messages — or connect your own platform through the API. Opt-out handling is built in, so farmers can stop messages at any time.
Get started
Create a free account, or email info@connectmedia.co.ke to discuss a USSD menu or voice programme for your farmers.
Frequently asked questions
Do farmers need smartphones?
No. SMS, USSD and voice calls all work on basic feature phones.
Can farmers reply to messages?
Yes. With two-way SMS, farmers can reply with questions or reports, and replies reach your team inbox or your own system.
Can we send voice messages in local languages?
Yes. Your recorded voice messages can be delivered through IVR, which suits farmers who prefer listening to reading.