Distribution networks run through thousands of shops, dealers and agents across the country — many without smartphones. SMS and USSD keep the whole network informed and let dealers order, check prices and confirm deliveries from any phone.
What to send
- Price list updates sent to every stockist the day prices change.
- Order confirmations and dispatch updates for each dealer order.
- Trade promotions and targets for retailers and wholesalers.
- Payment reminders and receipts for dealer accounts.
- Sales rep communication route plans, targets and product news.
- Ordering and stock checks by USSD for dealers without smartphones.
Example messages
- “Price update from 1 Nov: 2kg flour KES 190, 1L cooking oil KES 320. Order via *384*22# or call your rep.”
- “Order #221 for Kamau Stores has been dispatched. Expected delivery: Tue morning.”
- “Promo for stockists: buy 10 cartons, get 1 free until 30 Nov. Ask your sales rep.”
Tips for better results
- Segment dealers by region and tier so each gets the right prices and promotions.
- Let dealers reply to order with two-way SMS or a USSD menu.
- Confirm payments automatically — see payment confirmation SMS.
- Measure promotion uptake with unique codes.
Related
SMS for logistics · USSD menu design · Bulk messaging
Get started
Create a Connect Media account — SMS from KES 1.0, no minimum top-up, credit that never expires, and one account for Safaricom, Airtel and Telkom. Call +254 707 339 945 or email info@connectmedia.co.ke.
Frequently asked questions
How do distributors use SMS?
To send price updates, order and dispatch confirmations, trade promotions, payment reminders and messages to sales reps.
Can dealers without smartphones place orders?
Yes. A USSD menu or two-way SMS lets dealers order and check prices on any phone.
Can we send different prices to different regions?
Yes. Group dealers by region or tier and send each group its own message.